SUN MEDIA's community papers have instant brand recognition as the most comprehensive local news source websites.

With over 200 community sites throughout Canada, our sites are an important digital destination to the people in those communities.

We offer a variety of online advertising formats to give you flexibility with your budget or creative format. The following ad formats meet IAB Standards. Click here for full IAB Canada Standard Terms and Conditions. Click on the icons below for examples or technical specifications. 

Standard ad formats - Static

Format	Dimensions	Example
Banner	468x60
Big box	300x250
Leaderboard	728x90
Skyscraper	160x600

Standard ad formats - Rich Media

Format	Dimensions	Example
Banner Expandable	468x180
Big Box Expandable	600x300
Floating ad	500x500
Interstitial	640x480 max.
Leaderboard - expandable	728x90
Skyscraper Expandable	320x600

Other ad formats

The following ad formats provide compelling options for brand messaging. These ad formats do not conform to IAB standards, click on the icons below for examples, and technical specification:

Tile 
160 x 80 format available on most of our sites.

Catfish
A floating ad tied to the bottom of the page, allowing the rest of the page to scroll. This new ad format is available on the Canoe.ca home page and the homepages of every section.

Fold-over
Users click on the right-hand folded corner and the ad panel unfolds to a maximum size of 500 x 500.

Top link on navigation bar
Get attention from the top of the page with this key ad position.  A text link in the navigation bar on the Canoe.ca home page can link back to a specific site.

Weather sponsorship 
Includes one text link (max 35 characters including spaces) and one billboard 480 x 120 under 40kb.