ad

formats

Canoe.ca offers a variety of online advertising formats to give you flexibility with your budget or creative format. The following ad formats meet IAB Standards. Click here for full IAB Canada Standard Terms and Conditions. Click on the icons below for examples or technical specifications.

 

Standard ad formats - Static

Format Dimensions Example
Banner 468x60 Click Here
Big box 300x250 Click Here
Big box 300x300 Click Here
Leaderboard 728x90 Click Here
Skyscraper 120x600 Click Here
Skyscraper 160x600 Click Here

 

Standard ad formats - Rich Media

Format Dimensions Example
Banner Expandable 468x180 Click Here
Big Box Expandable 600x300 Click Here
Floating ad 500x500 Click Here
Interstitial 640x480 max. Click Here
Leaderboard - expandable 728x90 Click Here
Skyscraper Expandable 320x600 Click Here

 

Mobile ad formats

Ad Size Tech Spaces Sample Creative
X Large image banner 300x50 Pixels < 5k File Size
Static - .gif, .png or .jpg		 Click Here
Large image banner 216x36 Pixels < 3k File Size
Static - .gif, .png or .jpg		 Click Here
Medium image banner 168x28 Pixels < 2k File Size
Static - .gif, .png or .jpg		 Click Here
Small image banner 120x20 Pixels<1k File Size
Static - .gif, .png or .jpg		 Click Here
Text tag line 16-24 Characters Shopping on Canoe.ca

 

Canoe.ca ad formats

The following ad formats provide compelling options for brand messaging. These ad formats do not conform to IAB standards, click on the icons below for examples, and technical specification:

Advertorial Click Here
Integrated informational ad to promote your products or services.

Pre-roll video Click Here
7-20 second ads will play prior to and in between videos to take advantage of ad reach.

Button Click Here
120 x 60 format available on most of our sites.

Catfish Click Here
A floating ad tied to the bottom of the page, allowing the rest of the page to scroll. This new ad format is available on the Canoe.ca home page and the homepages of every section.

Fold-over Click Here
Users click on the right-hand folded corner and the ad panel unfolds to a maximum size of 500 x 500.

Peel off Click Here
Uses flash technology for a high impact ad  that is interactive and engaging.  A site visitor needs to peel back the home page to reveal the ad.

High exposure text links Click Here
Clickable text link on the home page. Links to a specific site.

Top link on navigation bar Click Here
Get attention from the top of the page with this key ad position.  A text link in the navigation bar on the Canoe.ca home page can link back to a specific site.

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