Discover a new TV channel entirely devoted to women

Montréal, May 2, 2011 - Discover Mlle, the first French-language FASHION, BEAUTY and WELLNESS TV channel developed for Quebec women. Lively and colourful, yet refined, Mlle celebrates women's beauty and diversity, and positions itself as THE reference for latest trends and innovations. Its content-practical, credible, readily available and entertaining-will please every woman, no matter what her lifestyle is.

New brand Mlle will offer TV programming that's rich in homegrown TV productions; a website with content that promotes community involvement and discussion; a mobile application; and a Video on Demand service! As of May 2, Mlle will be the No. 1 destination for Quebec women in search of inspiration, information and entertainment.

Why the name "Mlle"? "Today, beyond marital status or age, calling a woman Mademoiselle (‘Miss') generally brings a smile to her face. As well as being a common denominator that all women share, this form of address implies a certain casualness, charm and assurance. Women's hearts and their femininity know no age, so for us, ‘Mlle' is fitting to all women," explains Denis Dubois, Vice-President of Specialty Channels at TVA Group.

Mlle, a TVA Group specialty channel
Mlle, previously known as TVA Mode, will be a category 2 digital French-language TV channel. Filmed and broadcasted in HD, Mlle's programming will feature new and exclusive shows, including seven local TV productions.

Don't miss the launch of Mlle, the new brand that recognizes and celebrates women, on May 2, 2011!

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For more info:

TVA Group Inc.
Press Relations: Roy & Turner Communications
Chloé Rossi 514.844.9678 x201
crossi@roy-turner.com