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urban dailies

24 Hours in Toronto is going glossy

All the high quality content and distribution that you have come to expect on a quality of newsprint that you didn't expect

Let 24 Hours help make your ads shine

Features

24 hours provides:

  • The latest local news, lifestyle, and entertainment tailored to urban commuters.
  • Access to young adults in Canada’s largest urban markets (Toronto, Montreal, Vancouver, Ottawa, Calgary and Edmonton)
  • The largest distribution network of any free daily newspaper (33 % larger network than its competitor) with an audited circulation by the CCAB in all markets.
  • A unique audience. 40 % of our readers are exclusive of competitive free dailies.
  • Advertising opportunities with:
    • Targeting capabilities by market, content and collaborative partnerships
    • Section and editorial capabilities
    • Flexibility in ad sizes and creative executions

Published five days a week, 24 hours is part of Sun Media Corporation and provides the right mix of local, lifestyle and entertainment news.

24 hours readership profile

MARKET WEEKDAY READERS 5-DAY CUME READERSHIP
Vancouver 238,100 535,600
Edmonton 30,600 104,300
Calgary** 26,900 78,900
Toronto* 265,000 633,000
Ottawa 39,400 95,500
Montreal 267,600 551,400
TOTAL 867,600 1,998,600

Source: 2009 NADbank Study; Toronto/ Montreal/ Vancouver/ Edmonton/ Calgary/ Ottawa/Gatineau CMAs; Weighted by population. *24 hours Toronto based on Toronto CMA; **Small sample size – use with caution.

 

24 hours readers index highly in these age ranges:

Age Index
18-24 147
25-34 111
18-49 113

Source: 2009 NADbank Study; 5-Day CUME Readers; Toronto/Montreal/Vancouver/Edmonton/Calgary/Ottawa/Gatineau CMAs; Weighted by population.

 

24 hours readers over-index in these audience segments:

Young Canadians 201
Urban Commuters
175
Culturally Diverse
171
Emerging Elite 125

Source: 2008 NADbank Study; Weekday readership; Toronto/Montreal/Vancouver/Calgary/Ottawa/Gatineau CMAs.

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