24 Hours in Toronto is going glossy
Published five days a week, 24 hours is part of Sun Media Corporation and provides the right mix of local, lifestyle and entertainment news.
| MARKET | WEEKDAY READERS | 5-DAY CUME READERSHIP |
| Vancouver | 238,100 | 535,600 |
| Edmonton | 30,600 | 104,300 |
| Calgary** | 26,900 | 78,900 |
| Toronto* | 265,000 | 633,000 |
| Ottawa | 39,400 | 95,500 |
| Montreal | 267,600 | 551,400 |
| TOTAL | 867,600 | 1,998,600 |
Source: 2009 NADbank Study; Toronto/ Montreal/ Vancouver/ Edmonton/ Calgary/ Ottawa/Gatineau CMAs; Weighted by population. *24 hours Toronto based on Toronto CMA; **Small sample size – use with caution.
| Age | Index |
| 18-24 | 147 |
| 25-34 | 111 |
| 18-49 | 113 |
Source: 2009 NADbank Study; 5-Day CUME Readers; Toronto/Montreal/Vancouver/Edmonton/Calgary/Ottawa/Gatineau CMAs; Weighted by population.
| Young Canadians | 201 |
| Urban Commuters |
175 |
| Culturally Diverse |
171 |
| Emerging Elite | 125 |
Source: 2008 NADbank Study; Weekday readership; Toronto/Montreal/Vancouver/Calgary/Ottawa/Gatineau CMAs.
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