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urban dailies

Features

24 hours provides:

  • The latest local news, lifestyle, and entertainment tailored to urban commuters.
  • Access to young adults in Canada’s largest urban markets (Toronto, Montreal, Vancouver, Ottawa, Calgary and Edmonton)
  • The largest distribution network of any free daily newspaper (33 % larger network than its competitor) with an audited circulation by the CCAB in all markets.
  • A unique audience. 46 % of our readers are exclusive of competitive free dailies.
  • Advertising opportunities with:
    • Targeting capabilities by market, content and collaborative partnerships
    • Section and editorial capabilities
    • Flexibility in ad sizes and creative executions

Published five days a week, 24 hours is part of Sun Media Corporation and provides the right mix of local, lifestyle and entertainment news.

24 hours readership profile

MARKET WEEKDAY READERS 5-DAY CUME READERSHIP**
Toronto* 296,600 646,800
Montreal 227,200 453,200
Vancouver 220,400 522,800
Calgary*** 17,600 73,300
Ottawa 29,300 93,300
24 hours readership 791,200 1,789,400

Source: 2008 NADbank Study; *24 hours Toronto based on Toronto CMA; **24 hours/heures CUME based on 5-day. ***Small sample size – use with caution.

 

24 hours readers index highly in these age ranges:

Age Index
18-24 142
18-49 115
25-34 109

Source: 2008 NADbank Study; Weekday readership; Toronto/Montreal/Vancouver/Calgary/Ottawa/Gatineau CMAs; Weighted by population.

 

24 hours readers over-index in these audience segments:

Young Canadians 201
Urban Commuters
175
Culturally Diverse
171
Emerging Elite 125

Source: 2008 NADbank Study; Weekday readership; Toronto/Montreal/Vancouver/Calgary/Ottawa/Gatineau CMAs.

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Download a PDF for market-by-market information about our 24 hours readers.