urban

paid dailies

Features

  • Published 7 days/week, these newspapers offer an in-depth look at local, national, and international news, as well as a wide variety of popular sections including entertainment, lifestyle, sports, and business.
  • Weekend editions offer expanded coverage on events, homes, travel and more.
  • Reach close to 1.9 million daily readers in the following major markets: Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, and Quebec.

Urban paid dailies - readership

  WEEKDAY SATURDAY SUNDAY 7-Day CUME
Edmonton SUN 160,200 131,700 151,500 359,500
Calgary SUN 139,000 123,400 137,300 354,300
Winnipeg SUN 100,300 75,900 75,100 222,700
Toronto SUN 569,000 506,800 668,400 1,500,100
Ottawa SUN 129,100 96,700 85,800 248,300
Journal de Montreal 612,500 624,000 389,400 1,153,500
Journal de Quebec 184,000 198,400 134,500 326,400
TOTAL READERSHIP 1,894,000 1,757,000 1,642,000 4,179,200

Source: 2009 NADbank Study; Vancouver CMA, Edmonton CMA, Calgary CMA, Winnipeg CMA, Toronto SUN Readership Markets, Ottawa-Gatineau CMA, Montreal CMA, Quebec City CMA.

Urban paid dailies readership profile

Our urban dailies offer a reliable daily connection to the urban audience. Adults 25 - 54 read them because they offer relevant, in-depth, local perspectives in a new, refined format. A top line view of our demographics and readership habits shows:

Our readers index highly in a number of categories and have a diverse and active lifestyle that is attractive to advertisers who want to reach a more qualified audience.

 

  Our readers spend on average
$18 per month on lottery tickets:		 Index
  Sports lotteries 155
  Instant Win tickets 119
  Draws 118
  Charity lotteries 114

 

  Our readers like to travel and have purchased: Index
  Golf travel package in the past 3 years 145
  Casino/gambling travel package in the past 3 years 109
  An outdoor adventure travel package in the past 3 years 105

 

  Average amount spent on
Home Improvements in the past year:		 Amount
  Home improvement past 2 years $3,273
  Building/hardware supplies in past year $827
  Home accessories in past year $710
  Gardening supplies in past year $295

 

  Team Sports Index
  Hockey 138
  Football 135
  Golf 121
  Baseball 119
  Basketball 102

 

  Attend Sporting Events Index
  CFL/NFL game 126
  NHL/AHL game 121
  Other Pro Sports 109
  Soccer 107

 

Source: 2008 NADbank Study; Vancouver CMA, Edmonton CMA, Calgary CMA, Winnipeg CMA, Toronto Sun readership markets, Ottawa-Gatineau CMA, Montreal CMA, Quebec city CMA: Weekday readers. (Household weight for home improvement spending)